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Media Literacy tagged with 'advertising in classrooms'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Teacher criticizes Channel One’s “Ads in schools” report

June 2, 2014
Teacher criticizes Channel One’s “Ads in schools” report

   See our original story.  Unbelievable that Channel One NEWS would do a news story on “Ads in schools” and not mention itself.  But, that’s what students get when Channel One News is brought to them by a youth marketing company.  (Channel One News was developed in order to put advertising in front of a...
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