Gossip Girl got a lot of publicity when they ran their "OMFG" ad campaign to get more kids to watch the show. If you need it spelled out that stands for "Oh my f**king God." All of this may be hilarious to Alloy and Channel One executives since they are making money off this filth, but most parents would be offended by almost everything involved with Gossip Girl.
Gossip Girl, the TV show that glorifies teen drinking, teen drug use, and teen sex, is now being promoted on Channelone.com the official site of Channel One News. (So far we have not seen the OMFG ad campaign on Channel One but we would not be shocked by anything the marketing geniuses at Channel One might do.)
This is a new development for Channel One. Ads for Gossip Girl have never appeared on Channel One before and for good reason. Promoting this vulgar show to teens and preteens might be a final blow to the crippled Channel One Network. Yet, Channel One benefits from anything that makes money for their parent company Alloy which created Gossip Girl.
In just the past few years Channel One News has lost over 2 million of its captive audience. It now claims "nearly six million" viewers down from over eight million. By advertising Gossip Girl with its over-the-top sexual and drinking content, Channel One gives even more school administrators one more reason to pull the plug on Channel One News.
The ads for Gossip Girl are showing up on Channelone.com. This could explain why Channel One has abruptly started to cut out all commercials from its webcast of the daily show. We suspect the company does not want parents to know they are advertising Gossip Girl during children’s school time on the Channel One News show.
Leave it to Channel One to market the sleaze of Gossip Girl in a very subtle way. Remember, Channel One is run by people devoted to "kiddie" and teen marketing.
A few days ago, on the home page of Channelone.com young people noticed something new:
Above: This is the "teaser" on Channel One’s homepage to get kids to learn more about Gossip Girl. Clicking on the above takes them to this:
Being in the "in-crowd" is important. The in-crowd however is all about being a teen who has sex, binge drinks, and has no problem using drugs.
Clicking on the above takes kids to this crossword puzzle which starts out empty. A young person can click "solve" and the lines will fill in. All of this is an advertisement. The company that owns Channel One owns the Gossip Girl novels and license for the TV show. They are using Channel One’s website to promote this sleazy show.
If you are unfamiliar with Gossip Girl, Nate – a teenager -had sex with another teen Serena and is now having an affair with Catherine Mason, an older woman, Nate’s father is a cocaine addict; Chuck tries to rape Dan’s sister; Jenny’s boyfriend Asher is exposed as a homosexual after he and Eric make out in a car, ALL teens drink on Gossip Girl, teen drinking is glorified in almost every episode. Blair is a very sexually active teen. Her current lover is Marcus although she has sex with Chuck. You get the picture of this TV show for young people.
Alloy also has a Gossip Girl web series aimed at teens and preteens called "Tales From The Upper East Side." These are animated videos that get can even get more filthy than what is allowed on network TV. One episode shows a video being made of a girl making out with two guys at the same time and hints at a three-way sexual encounter. Another episode depicts a secretly made video of two girls making out with each other in a sauna.
The Gossip Girl sex makes it soft-core porn for kids. Equally troubling is the dangerous message it sends about teen drinking being necessary to be popular. Gossip Girl promotes underage drinking. It’s that simple. Watch any episode on this filthy CW Network series and you’ll see for yourself. Channel One knows this and yet they have chosen to push this show on teens and preteens. (Children of all ages can visit Channelone.com.) Channel One’s VP of Education, and a person who has been very involved in approving all advertising in the past, is Dr. Paul Folkemer. This man is also on the board of MADD, Mothers Against Drunk Driving. How Dr. Folkemer can sleep at night is a mystery to us.
