From Jim Metrock: The controversial Skoollive marketing firm is now trying to get young people to market stuff to other young people. Students, like everyone else, are influenced by their peers. Skoollive simply wants to monetize that influence.
I can see it already. “Hey, kid, try this product and tell your friends through social media how much you love it. No need to tell them you’re getting paid to say you love it. Your check will come at the end of the month.”
It is unethical when someone uses their influence with a friend to quietly make money off that friendship. Everyone knows a salesperson is trying to make money by selling a product. A friend who disguises his sales efforts is a jerk. It will be fun exposing the few students who will fall for this betrayal of their friends.
