Does your school still have Channel One News?
Learn how to unplug

Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Three villains

July 20, 2021
Three villains

Channel One News has been gone since 2018. However, there is concern that some new youth marketing company will try to bring back the company or parts of it. That is why Obligation will release a video series documenting the abundant problems with Channel One. Before the videos start in August, let’s reintroduce a...
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Channel One News converted learning time into marketing time. New video series will explain how it ended.

December 30, 2020

Channel One News was a classroom marketing company. It grew at a phenomenal rate in the mid-90s until it ran into its toughest opposition: Obligation, Inc. My name is Jim Metrock. I’m president of Obligation. I am one of the reasons Channel One News exited classrooms. I am one of the reasons millions of...
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Let’s get NexxGen News up to 10 likes.

September 6, 2019
Let’s get NexxGen News up to 10 likes.

Edmodo’s partner in school advertising “crime” is NexxGen News. NexxGen News appears to be a cheat clone of the discredited Channel One News program. It’s hard to see schools falling for this mess. It took over a month for NexxGen to generate 3 “likes” on Twitter.  
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Keith Kocinski lands on his feet… sorta.

April 15, 2019
Keith Kocinski lands on his feet… sorta.

From Jim Metrock: I warned him, but he didn’t listen. He stayed too long at Channel One, and as a result his career has taken a…  disappointing turn. For years Keith Kocinski pretended to be a reporter on Channel One News. Today he is a real game show host. He is a host of a...
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Who’s going to pick up this trash?

March 22, 2019
Who’s going to pick up this trash?

From Jim Metrock:  Channel One has declared they are going out of business, that’s all well and good, but… there’s some yucky, unfinished business that must be talked about. The TV sets. The satellite dishes. The headend units. The old VCRs that might still be in schools. Schools can’t just dump this equipment in...
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Brutal ad on Channel One News: If You Wear Glasses, You’re Ugly. (Sept 2003)

February 18, 2019
Brutal ad on Channel One News: If You Wear Glasses, You’re Ugly. (Sept 2003)

These pictures are from the Acuvue2 commercials that are in heavy rotation on Channel One News in middle and high schools during September 2003. Mo Money! You can almost picture Jim “Sugar Daddy” Ritts stuffing the Johnson&Johnson cash in his pockets. Is he the least bit concerned that it is cruel for Channel One to advertise contact lens to schoolchildren?...
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Why Channel One News was removed from schools: Channel One Uses Soldiers For Self-Promotion (April 2003)

February 11, 2019
Why Channel One News was removed from schools: Channel One Uses Soldiers For Self-Promotion (April 2003)

From Jim Metrock: Did Lance Cpl. Stone give Seth Doane permission to use his name to promote Doane’s controversial company? The C1 logo gives the audience the impression that Jesse Stone endorses Channel One. Channel One has always tried to use its news stories to help promote the Channel One brand. It was no different...
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Secrets about Channel One News: They advertised racy TV shows to students.

January 1, 2019
Secrets about Channel One News: They advertised racy TV shows to students.

  From Jim Metrock: Pretty Little Liars was heavily advertised on Channel One News. Q:  What type of creepy adult would promote age-inappropriate cultural rot to children? A:  The creepy employees at Channel One News. Some of the Channel One employees who helped plug this filth to kids in their classrooms were: Shelby HollidayScott...
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Channel One News made students perform like circus animals.

December 19, 2018
Channel One News made students perform like circus animals.

From Jim Metrock: It’s been over six months since Channel One News taped their last show. Schools no longer have to suffer Channel One’s daily 12-minute commercial assault on students. The blaring classroom TV set no longer comes on automatically. [Channel One had rigged all their TVs to come on without human effort because...
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Why Channel One News was removed from schools: Houston Chronicle Editorial (2002)

November 21, 2018
Why Channel One News was removed from schools: Houston Chronicle Editorial (2002)

Editorial – November 13, 2002 UNPLUG IT End Channel One hawking to kids in Texas classrooms The State Board of Education is scheduled to vote this week on a resolution encouraging all local Texas local school districts to remove Channel One from the public schools. The resolution should be approved, and then heeded by school districts. Channel...
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