Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
From Jim Metrock: Did Lance Cpl. Stone give Seth Doane permission to use his name to promote Doane’s controversial company? The C1 logo gives the audience the impression that Jesse Stone endorses Channel One. Channel One has always tried to use its news stories to help promote the Channel One brand. It was no different...
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From Jim Metrock: Pretty Little Liars was heavily advertised on Channel One News. Q: What type of creepy adult would promote age-inappropriate cultural rot to children? A: The creepy employees at Channel One News. Some of the Channel One employees who helped plug this filth to kids in their classrooms were: Shelby HollidayScott...
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From Jim Metrock: It’s been over six months since Channel One News taped their last show. Schools no longer have to suffer Channel One’s daily 12-minute commercial assault on students. The blaring classroom TV set no longer comes on automatically. [Channel One had rigged all their TVs to come on without human effort because...
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Editorial – November 13, 2002 UNPLUG IT End Channel One hawking to kids in Texas classrooms The State Board of Education is scheduled to vote this week on a resolution encouraging all local Texas local school districts to remove Channel One from the public schools. The resolution should be approved, and then heeded by school districts. Channel...
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From Jim Metrock: Bobbie Patray is one of my heroes. As president of the Tennessee Eagle Forum she helped secure a very important Southern Baptist Convention resolution urging schools to remove Channel One News from their classrooms. https://brnow.org/News/July-2018/In-school-newscast-s-cancelation-celebrated
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Channel One has provided free audiovisual equipment and news programming to middle and high schools since 1990. Participating schools must sign a contract agreeing that they will show Channel One’s news program—10 minutes of news and 2 minutes of commercials—90 percent of all school days in 80 percent of all classrooms. In exchange, Channel...
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Houghton Mifflin’s Channel One News intentionally shows students executioner holding knife before beheading. Why show any pictures of this brutal act of terrorism? Is Houghton Mifflin CEO Linda Zecher pushing Channel One to get edgier with kids? From Jim Metrock: The good news is Channel One News did not use the word “beheading” in...
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Channel One wants to know about your child. Obligation has stopped them before but now they are back pushing the envelope. To get information from children the common practice among marketing firms like Channel One is to stage a contest. Dangle something children want in front of them and then tell them that you have to supply personal information in...
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War is breaking out over junk food and sugary drinks. The World Health Organisation says they are making children obese, and governments should clamp down on them. The hugely powerful multinationals involved say that’s rubbish. Sarah Boseley investigates Thursday January 9, 2003 The Guardian There was a time when children drank water or milk. That has gone...
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October 27m 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 October 27, 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 $820,000 doesn’t go as far as it use to. Over the years, Channel One has paid...
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