Channel One Finally Shows Its Advertisers

October 3, 2001

For nearly six years Obligation has asked Channel One to tell the public what is being advertised to the children forced to watch the show.  You can now see their program and its advertising at channelone.com.

Unfortunately, Channel One is again playing games with the public.

Channel One sends a different advertising feed to middle schools. The only difference, according to Channel One, is the high school version aimed at 14 year-olds and up contains commercials for PG13 movies.

Obligation urges Channel One to put their high school version of their program on the web since many parents and teachers are concerned about the long Channel One history of advertising sexy and violent movies during school. It is unclear what version Channel One is showing on its web site.

Also of concern is Channel One’s statement that they will only keep their programs on the web for 30 days.  That minimizes the value of such a feature for parents who want to review their programming and commercials.

Channel One is not including their entire program on their web site.  They are not showing the first part of the show which wastes incredible amounts of school time by running credits for various obscure Channel One employees, such as a "fact checker" among other employees.  This first part also displays the student artwork that begins each show.  Channel One may be embarrassed by to show the country that they require students to paint in a Channel One logo on each picture or it will not get on air. They also refuse to show the last part of their show that often has a bonus commercial that further violates their contract with schools.

Obligation encourages Channel One to give people the full show and to not mislead the American public.