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How do you get children to add another soft drink to their diets? You enlist Channel One’s help.
PepsiCo wants teens and pre-teens to start drinking their relatively new lemon-lime carbonated beverage – Sierra Mist. PepsiCo is one of Channel One’s largest advertisers for over six years.
Channel One is running this ad on their web site www.channelone.com. It is uncertain at this time if commercials are running on the Channel One News show. Channel One has come under heavy criticism for their junk food advertising to children.
