Jim Ritts: Master Junk Food Marketer To Kids

August 20, 2003

Channel One News runs ads for McDonalds urging
students to eat more french fries to increase chances of winning
cash prizes. "We love to see you smile." Ritts was
smiling all the way to the bank.

Not content just advertising Snickers during
class time. Channel One heavily promoted "The Big One." This
Snickers bar has 510 calories and 24 grams of fat.

Mars, Inc. used Channel One News to introduce
their new Crispy M&Ms.

"Taste the Rainbow" There was a pot
of money under this junk food rainbow for Channel One.

Unprecedented Minute-Long and Two-Minute Long
Ads for Pepsi Products on Channel One. Pepsi, Sierra Mist,
Code Red, Mt. Dew, Mug Root Beer all advertised on Channel
One News.


Massive ad campaign on Channel One to get kids
to eat more Twinkies and Hostess Cupcakes. Talking raccoons
and vampires make humorous pitch to students.
Channel One’s president Jim "Sugar
Daddy" Ritts and his company have made Big Money
pushing junk food and soft drinks on schoolchildren. Here are some of
high-sugar, high-fat food products advertised on Channel One News.

Ritts signed up this healthy food choice last
year.

Channel One News had a long-running contest
to get kids to eat more Twix candy bars. Students could win
a Jeep if they were lucky.

M&Ms $2 Million Contest

Eat More Crunch; Win NBA Gear

Pizza Hut Ad Campaign on Channel One News

Salty snacks lead to more soft drink consumption.
It is a beautiful world for C1N.