Bubblicious

April 3, 2005

Children watching Channel One News at school are now watching repeated commercials for Bubblicious bubble gum featuring NBA star LeBron James. At least three times each show, students are urged to go to Channelone.com. At this web site, students see banner ads for Bubblicious. Clicking on the banner ads immediately takes them to Bubblicious.com.

Obligation’s president Jim Metrock said, “I barely remember my high school days, but I do remember teachers never allowing chewing gum at school. Bubble gum would get you a ticket to see the principal. I can’t imagine many schools today tolerating students chewing bubble gum and blowing bubbles in or out of the classroom. One of the last products teachers and school administrators would want to see advertised in their classrooms would be bubble gum. Yet, they have no control over what is advertised on Channel One News. Each day is a new surprise. Last week, students watched basketball star LeBron James in what appears to be a sports-related commercial. He doesn’t say a word. He’s alone on a darken basketball court. He unexpectedly blows a bubble that nearly covers his face. Teachers wasted 30 seconds of class time for that and that is just one day. Bubblicious Bubble Gum is in the middle of a major ad campaign on Channel One News.”

Channel One’s
Bubblicious commercial

If you child attends a school that still has Channel One News, then Lebron James blowing bubbles is an absurd part of his or her curriculum. What would happen if every student in the entire school would blow a Bubblicious bubble when the commercial comes on Channel One? Could the principal discipline the entire student body?

It should be the principal and all the teachers, who allow Channel One News to be shown in class, that should be discplined. These lazy and irresponsible administrators and educators are the ones that are allowing disruptive content to come into the school.

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