If a tree falls in a forest with no one to hear it,
does it make a sound?
Channel One News started their broadcasts today,
but who cares?
The show has become irrelevant to students and teachers.
The TV sets often don’t work or school officials have unplugged
the cables from Channel One’s satellite dish. Some schools that
advertisers think are watching the show haven’t seen Channel One
News in years. Noncompliance with the contract is the rule, not
the exception.
Superintendents are routinely giving principals the
option to not show Channel One if they don’t want to. That is not
allowed in the contract, but no one cares. Channel One cannot enforce
their contract.
Schools can’t afford anymore to give Channel One
and their advertisers one hour a week of their school time. Turning
off Channel One doesn’t risk the loss of the TV equipment because
Channel One can’t afford to take schools off their list of participating
schools. The whole Channel One situation is a House of Cards.
That House of Cards is about to collapse.
Obligation’s Jim Metrock said, "Channel One
limps into the new school year with little hope of winning back
the schools they have offended by their outrageous advertising
over the years. No teacher and certainly no parent wants their
child exposed to ads for drug movies and vulgar sex comedies. No
parent wants pills to be advertised to their student as was done
this past spring. No principal wants the potential legal liability
of showing Channel One News. The company will either fold or be
sold for pennies on the dollar to some company that will rename
it and repackage it. The ‘Channel One’ brand is dead. "
