This picture is from the latest Channel One News ad campaign to get children to consume more Hubba Bubble bubble gum.
Obligation has tried to convince Channel One’s executives that schoolchildren do not need more sugar in their lives. We obviously have failed.
Hubba Bubba is an old brand that is trying to get reestablished with a whole new generation of kids. Wrigley, the makers of Hubba Bubba, need teens and preteens who have never chewed a heavily sugared gum like this to give it a try. The maker knows that many young people will like the rush of sugar Hubba Bubba provides, if they just buy and try a few packs. Channel One’s classroom ads are a perfect way for Wrigley to promote this product – there are no parents around.
Is your school wasting class time showing commercials for bubble gum when other schools are busy teaching math, English, social studies and science?
Above: It’s not enough to run 30-second commercials for Hubba Bubba bubble gum. Channel One allows Hubba Bubba to sponsor a segment of the show. This violates Channel One’s contract because it exceeds the two-minute limit on commercial content. Channel One’s attorneys have little apparent concern about breaching their contract.
Previously: Bubble Gum For The Mind video
