Lego

June 6, 2008

In 2006, Lego told Obligation that they would not be advertising on Channel One News. They have been true to their word up until this past month.

Lego has been advertising a video game based on the new Indiana Jones movie. They wanted to build interest in the product before its June 3 debut. So school time was sacrificed so Lego could run its commercials for Channel One’s captive audience. It makes you sick.

This game cost $50. Lego obviously wants kids to nag their parents to buy the game.

Lego has had a history of corporate responsibility, but evidently they have changed their minds about Channel One. That’s regrettable.

If Lego wants to exploit a captive audience of schoolchildren, then the public should turn their back on all their products.