In 2006, Lego told Obligation that they would not be advertising on Channel One News. They have been true to their word up until this past month.
Lego has been advertising a video game based on the new Indiana Jones movie. They wanted to build interest in the product before its June 3 debut. So school time was sacrificed so Lego could run its commercials for Channel One’s captive audience. It makes you sick.
This game cost $50. Lego obviously wants kids to nag their parents to buy the game.
Lego has had a history of corporate responsibility, but evidently they have changed their minds about Channel One. That’s regrettable.
If Lego wants to exploit a captive audience of schoolchildren, then the public should turn their back on all their products.
