Paper Heart is one of the milder PG-13 movies Alloy/Channel One News has advertised. Advertising any PG-13 movie breaks their 2001 promise to school officials and the public.
It was December, 2000 when Channel One News made a momentous decision.
Channel One executives decided to "push the envelope" about as far as they could go. With the blessings of Dr. Paul D. Folkemer, the Channel One News executive who then gave final approval for all advertising, Channel One News agreed to help promote 20th Century Fox’s drug comedy Dude, Where’s My Car? to high school and middle school students.
Children saw several different commercials over and over again for the "stoner" movie while they sat at their desks and watched Channel One News.
Obligation called out Folkemer and the rest of Channel One News for this senseless and dangerous advertising. What Dr. Folkemer and the rest of the kiddie marketers at Channel One did was to make drug use among young people funny and acceptable. We believe our efforts forced Channel One to put out a press release stating they would no longer advertise PG-13 movies to its middle school audience. That wasn’t much of an effort, since they shouldn’t be advertising any movies in public schools and especially PG-13 movies to any secondary school student, but it was something.
Now in 2009 Channel One News is owned by Alloy Media and Marketing. Alloy is a company that makes a living from creating books, TV shows, web series, and movies that glorify drug and alcohol use by minors. Alloy/Channel One News is now back advertising PG-13 movies to middle and high school students in their classroom and on their web site Channelone.com.
In fact, when Alloy/Channel One News advertises PG-13 movies on their web site, they know they are advertising to even younger children.
