Alloy/Channel One News continues to advertise the XBox 360 Elite on its in-classroom TV show. This video game system was heavily advertised in December.
This product costs $300.
Few parents know that their child’s school time is being wasted with such commercials. Those that may know about Channel One and its advertising may not know that the company is promoting such high-priced items to children.
Here are a few frame grabs from the commercial children as young as ten have had to watch while sitting at their desks. This commercial shows a “with it” mom enjoying the expensive gaming system more than her kids. The message is clear. Your parents aren’t “cool” if they don’t let you have a XBox 360 Elite gaming system. This mom LOVES the XBox 360 Elite. (Her look is serious because she is so into the game.)
Taxpayer-funded school time is burned up as schools air this video game ad.
Schools implicitly endorse whatever is advertised on Channel One. Here the school is showing students that it’s “more fun time” when you are playing Microsoft’s XBox 360 Elite. (not the regular XBox… the Elite)
This ad is from Channel One’s website channelone.com. Students are being browbeaten in their classroom and on the web with whatever ads Alloy/Channel One chooses to display. Schools have no say-so over what is advertised to their students. Students are constantly told to go to Alloy/Channel One’s website during the TV show. Parents have no idea that their school is encouraging their child to go to this hyper-commercial site on the Internet.
