Put down your books, Channel One News wants to sell you a video game.

July 14, 2010

This commercial ran in the 2009/10 school year.  How can a student not watch this commercial?
When you see this 30-second commercial, think of six million students watching it at various schools on the same day.  That is a tremendous loss of school time.  This nonsense goes on every school day, mainly in schools in lower income communities.  Excellent academic schools rarely have Channel One News and if they do, they do not honor the contract which calls for showing the program to students 90% of the school year.
Taxpayers have paid for every second of school time.  Who gave permission to Nintendo to have this precious 30 seconds to promote their name and products?  School board members are asleep at the switch.  No thinking, caring adult would subject their students to this content, especially when they are a captive audience.

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