When Channel One News advertises a movie, they throw everything at young people and hope something will stick. As we have seen they will invite the actors from the movie to be “special guests” on the classroom TV show. Of course, regular movie commercials (“trailers”) will air on Channel One News and Channel One’s website will go into overdrive to plug the movie.
Today Channel One has several ads on its website that not only promote the movie You Again, but also promote Alloy.tv, their sister website (with a lot of age-inappropriate content), and on top of that the ad is a Coca-Cola advertisement. That’s a lot of advertising in one web ad.
This is a movie running inside of an ad on Channelone.com. If a child clicks on this box, he or she will be taken to the Hollywood Unlocked site, sponsored by Coca-Cola.
