Shelby Holliday wastes class time for up to six million unfortunate schoolchildren.
Channel One News
January 20, 2011
SCRIPT
[SHELBY]
HEY GUYS.IT’S THURSDAY JANUARY 20TH. SHELBY HOLLIDAY HERE IN MY ARMSTRONG MIDDLE SCHOOL STUDENT COUNCIL T-SHIRT. BIG SALUTE TO THE CREW FROM RAYNE, LOUISIANA FOR SENDING THIS IN. CHANNEL ONE NEWS STARTS RIGHT NOW.
From Jim Metrock:
That’s how Shelby Holliday began a Channel One News show today. The reason she takes this time to mention a t-shirt is she wants to promote Channel One’s brand to other schools that are watching the show.
Over the past few years Channel One News has been removed from thousands of schools. Many that are still technically “Channel One schools” don’t show the program very often if at all. The company likes to have t-shirts sent in for reporters to wear in order to show that there ARE indeed loyal viewers out there.
The problem with wearing a shirt from the Armstrong Middle School in Rayne, LA is that the school rarely shows Channel One News to students. I checked. They have been breaching their contract for years… like so many others.
As for Ms. Holliday, she is a rare example of someone who had a good news career going yet takes a couple of steps down to work for Channel One. Usually Channel One hires young people, with little experience, wanting to use the company as a stepping stone to a possible mainstream news company.
Ms. Holliday’s audience is forced to watch her and the other Channel One on-air personalties. Contracts have been signed and children have to be shown Channel One News at least 90% of school days. Ms. Holliday could read the phone book each day on Channel One and it would not affect the show’s ratings. She is pretty much at the bottom as far as a TV reporter can go. Is she the least bit apologetic for usurping so much school time from American schoolchildren? Is she even a little embarrassed for helping to bring kiddie marketing and advertising into classrooms? I have no idea. I would hope so.
Earlier in her career, Shelby Holliday worked for respectable news organizations.
