Maine Principals’s Association long-standing resolution opposing Channel One:
Commercial Television in the Classroom
Whereas, commercial vendors are increasingly marketing their products to children and young people as a means of encouraging brand loyalty early in life;
Whereas, schools are prime targets for aggressive marketing campaigns because attendance is mandatory;
Whereas, programs such as Channel One require students to be forced to watch commercials in the classroom;
Therefore, be it resolved that MPA opposes the use of such commercial programs in school.
Adopted: 1990
