From the archives: Maine principals oppose Channel One News (1990)

July 7, 2012

Maine Principals’s Association long-standing resolution opposing Channel One:


Commercial Television in the Classroom

Whereas, commercial vendors are increasingly marketing their products to children and young people as a means of encouraging brand loyalty early in life;

Whereas, schools are prime targets for aggressive marketing campaigns because attendance is mandatory;

Whereas, programs such as Channel One require students to be forced to watch commercials in the classroom;

Therefore, be it resolved that MPA opposes the use of such commercial programs in school.

Adopted: 1990

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