From the archives: Unparalleled impact among teen viewers (1999)

August 19, 2012

Channel One News no longer has 8.1 million teenager viewers. They now claim “nearly” 5.5 million. When they boast of “unparalleled impact among teen viewers” they are not referring to enhancing young people’s knowledge of current events. ¬†They are of course referring to the effectiveness of commercials on the show. This piece of sales literature is aimed at companies that are considering advertising on the program. ¬†When you have a captive audience it is easy to brag about ratings, reach, and impact.

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