October 26, 2012 – The commercial for the movie Chasing Mavericks is aired in classrooms during the Channel One countdown.
The countdown isn’t the beginning of the show. The show began with the first images of this commercial. The countdown leads to a Channel One News on-air personality welcoming the captive audience to Channel One’s show. After this greeting there is even more precious school time wasted as an animated video promoting Channel One’s brand plays. From the beginning of the program to the first news headline read by a Channel One employee is 50 seconds. Some days it is over a minute of filler time at the start of the program.
One can understand why they have gone from 12,000 schools to below 7,000 as of 2012.
