Mississippi School for the Deaf shows Channel One commercials to captive student audience.

January 2, 2013

 

Screen Shot 2013-01-02 at 10.12.41 PM 

Screen Shot 2013-01-02 at 3.44.57 PM

 

Screen Shot 2013-01-02 at 8.45.19 AM

A MSD teacher posted this on Channel One’s Facebook fan page.  We can understand why the teacher loves it because she doesn’t have to teach for ONE HOUR a week if she shows Channel One’s 12-mintue show ever day. Some students may love it too for that reason or because they can use school time to watch movie trailers for upcoming movies.

 

From Jim Metrock:

The first Wastin’ Time and Tax Dollar$ Award is given to the Mississippi School for the Deaf. 

The above Facebook post indicates that this school is showing Channel One’s hyper-commercial TV show to students.  Students are subjected to Channel One’s relentless commercials for questionable movies and TV shows filled with sexual and violent content. Channel One’s movies that normalize and even glorify alcohol and drug use are evidently promoted to MSD students without parental permission.

If MSD was serious about teaching current events and wanted to do it with a TV program, they would show CNN Student News to students. This commercial-free (except for the CNN branding) program is shown in many more schools than Channel One News. This program is also produced by a legitimate news organization. Channel One while housed in a CBS News studio, is nothing more than a controversial youth marketing company.

Of course, reading a newspaper or news magazine would be a far better educational experience than passively watching CNN Student News.  But showing Channel One’s fluffy, entertainment-filled TV show is more about providing an electronic babysitter for students than providing an educational experience. 

Screen Shot 2013-01-02 at 10.29.03 PM

Superintendent Dr. Sandra Edwards

MSD’s superintendent Dr. Sandra Edwards will be notified about how the school can collect their award and prize money. $250 won’t come close to matching the amount of wasted tax money caused by Channel One’s contract with the Mississippi School for the Deaf, but it’s at least something.

250

Rules:

The “winning” school will be presented a certificate and a check for $250 with only one qualification.  Obligation’s president Jim Metrock must be allowed five minutes during a regularly scheduled school board meeting to speak about why the school won the Award and to present the certificate and check to the school principal or the local superintendent or the president of the school board.  These conditions must be met before the school and/or district can claim the certificate and check.

Tags: , , ,