From Jim Metrock:
In 1996 I found out about Channel One News. I was sickened by the thought of schoolchildren being compelled and often forced to view commercials during their school day.
Since then Obligation, Inc., the nonprofit I run, has been steadily eroding this marketing company’s presence in American schools.
Obligation never had the money and the army of lobbyists Channel One had, but we had persistence.
That persistence is at least partially responsible for Channel One’s status today. Channel One News is irrelevant to young people. Most teens and preteens have never heard of Channel One News, and those who occasionally see the program on their classroom TV sets think it’s a joke. Channel One’s student audience is rapidly shrinking. Advertisers have all but abandoned the program.
Drip, drip, drip. Obligation continues to help schools to end Channel One’s commercial exploitation of students.
How do you take down a kiddie marketing company like Channel One News? Persistently tell the public the truth about the company.
