Rearranging deck chairs on the Titanic: Skoollive updates website

December 5, 2015



From Jim Metrock:  Skoollive is still afloat!   The company has been quietly rebranding itself as “the first nationwide, on-campus digital network.”  No joke.  That’s what they are calling themselves now.

They have changed their website ( but they still have the same product and business model that so underwhelmed American schools in 2014.

But who knows?  Maybe calling their electronic billboards a “digital network” might fool some inexperienced school principal somewhere, but I doubt it.  The public now knows too much about Skoollive.

Here’s a news flash for the marketing gurus at Skoollive:  Schools are in various degrees already firmly in the Digital Age.  They don’t need any assistance from a bunch of billboard salesmen.

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Skoollive’s new branding.


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