May 11, 2010 A new recording act named Leiana has paid Channel One News to plug its music. Leiana’s music is heard from the first of the show to the last, at every commercial break.
Allstate is using Channel One’s audience to get its brand of insurance burned into the brains of young people. I bet all the parents who work for competing insurance companies had no idea that their tax money is helping fund Allstate’s advertising campaign. This State Farm spot is being shown during taxpayer-funded school time.
The last commercial is what Channel One News is famous for: making an ad not look like an ad.
Two young people are going on a mission to find out facts about acne. At “Acne HQ” they meet “Mr. Science” and are told new important information about acne. Sure this is silly stuff that most kids would see right through, but some who aren’t paying close attention will come away with the idea that Clean and Clear’s claims are backed by solid scientific evidence.
Advertising agencies spend millions to create commercials that will have a lasting impact. Don’t think that Johnson & Johnson created this commercial on a lark. They want to convince kids that their faces and their lives will be made much better if they just purchase their product.
