From Jim Metrock:
Every commercial for a movie in a public school classroom IS ugly.
Above is part of the Channelone.com web advertising campaign for the new PG-13 movie Beastly. Channel One News of course also ran promotions for the movie on their in-school TV program.
The movie is inappropriate for many middle school students. One can read about the content of the movie at Screenit.com.
I saw the movie and although it doesn’t contain some of the wild drug, teen drinking, and sexual references of other Channel One News advertised movies, it deserved it PG-13 rating.
Whether a movie is bad or good, silly or brilliant, movie studios should find another way to advertise their movies to young people. A classroom is not the proper place for Hollywood to be plugging their films. Unfortunately too many school principals,superintendents, and school board members have an attitude of “anything goes” during the school day. That’s why Channel One News is still around in 2011.
