You would think Channel One would know better. They are back advertising movies in classrooms. "Unaccompanied Minors" is the name of a new PG-rated Warner Brothers movie. Channel One is now running 30-second ads for the film in middle schools and high schools.
If a school has 1,000 students that is 500 student-minutes lost watching just one movie commercial.
Channel One has a long history of advertising movies to teens and preteens. Here are a few examples:
Obligation’s Jim Metrock said, "I would love to see the expression on the face of a taxpayer who walks into a school that still has Channel One when he or she realizes that school time is being used to promote a Hollywood movie. I then would like to see the face of the principal when that taxpayer reads him or her the riot act for being incompetent. I think by definition any school that thinks it is OK to advertise movies during school time is a school that doesn’t value education very highly."
ou would think Channel One would know better. They are back advertising movies in classrooms. "Unaccompanied Minors" is the name of a new PG-rated Warner Brothers movie. Channel One is now running 30-second ads for the film in middle schools and high schools.
If a school has 1,000 students that is 500 student-minutes lost watching just one movie commercial.
Obligation’s Jim Metrock said, "I would love to see the expression on the face of a taxpayer who walks into a school that still has Channel One when he or she realizes that school time is being used to promote a Hollywood movie. I then would like to see the face of the principal when that taxpayer reads him or her the riot act for being incompetent. I think by definition any school that thinks it is OK to advertise movies during school time is a school that doesn’t value education very highly."
