Alloy Media and Marketing is in the business of attracting young people to advertising. They make their money by convincing national companies to advertise with them and the resulting ad revenue is what makes the Fat Cats at Alloy rich.
Alloy has to first attract young people’s attention before they can sell that attention to the highest bidder. Sadly they create attention-getting media in a very irresponsible way. They hire writers to create books, TV shows, and web content and programs that promote causal sex among teens and preteen and glorify underage drinking. This is sick stuff, but it works. Alloy is rolling in the dough from its sleazy Gossip Girl books and TV show.
Many wondered why Alloy wanted to pick up the broken pieces of a near-bankrupt Channel One News in 2007. The answer however was clear. Alloy needed a way to force young people to learn more about their company and their entertainment products. It was an incredible opportunity for Alloy to have local governments who run local schools to actually require the viewing of Channel One News and all their commercials.
As we have reported Teen.com is getting heavily promoted on Channel One News. Getting kids to this site is Job Number One for the kiddie marketers at Alloy Media and Marketing. At this site all Alloy’s shows are advertised and clips of shows are featured.
Few schools that originally signed up for Channel One way back in the early 90’s ever thought they would be promoting Alloy garbage to their students.
Here is a new, disturbing wrinkle in the Alloy/Channel One marketing campaign aimed at kids.
Alloy is now producing original programming solely for the Web. Doing this means they can get away with much more age-inappropriate content. Alloy has a new show called Private. You can only watch it on, you guessed it, Teen.com. Any young person who has signed up for anything on an Alloy Entertainment web site or "a web site with which we work" (which includes Channel One’s web site), has probably received an email like this one:
Clicking on web episode #10 one sees much of what has been on the previous nine shows – a lot of drinking by high school students. Alloy must believe that books and video entertainment that glorifies underage drinking is attractive to a large number of teens and preteens.
Here are two pictures from the opening of episode #10 of Private:
A little media literacy:
All the actors you see are playing teenagers even if you think they look older that is how this show is presenting itself to viewers.
Every production seen on a screen, whether it is movie on a theater screen or a webcast on a cell phone screen, is constructed by a team of people. Everything on the screen has been put there ON PURPOSE. There is nothing random about what is photographed. These actors have been given glasses that where chosen to be unambiguously glasses containing alcohol. These actors were instructed to raise their glasses high enough so the camera could see them and therefore make a statement that nearly EVERYONE at this teen party is drinking.
There are adults who write the script that says alcohol is being consumed by teens; there are adult prop people who obtain the glasses and what’s in them; there are adult camera people who make sure the alcoholic drinks are properly shot, there is an adult director who is overseeing all this, and there are adults at Channel One News and Alloy that see all this content and are proud to market this show with these life-threatening messages to young people while they sit at their desks in their classroom.
While Alloy and Channel One News are pitching this garbage to kids, they are also getting paid by the Federal Government to have "Above The Influence" anti-drinking ads on its Teen.com site. Only in America can something this outrageous happen. Alloy is playing both sides of the underage drinking issue. First, they create popular entertainment that glorifies teens and preteens drinking alcohol and they make a ton of money doing that, and THEN they make more revenue by receiving money from the Office of National Drug Control Policy – YOUR TAX MONEY – to help kids resist the influence of the popular culture to get them to drink.
Here is part of an article from TubefilterNews.com about Alloy’s Private and how they are forcing young people to watch commercials for this show.