Jim Metrock

Channel One has provided free audiovisual equipment and news programming to middle and high schools since 1990. Participating schools must sign a contract agreeing that they will show Channel One’s news program—10 minutes of news and 2 minutes of commercials—90 percent of all school days in 80 percent of all classrooms. In exchange, Channel...
Read More »

Houghton Mifflin’s Channel One News intentionally shows students executioner holding knife before beheading. Why show any pictures of this brutal act of terrorism? Is Houghton Mifflin CEO Linda Zecher pushing Channel One to get edgier with kids?   From Jim Metrock: The good news is Channel One News did not use the word “beheading” in...
Read More »

Channel One wants to know about your child. Obligation has stopped them before but now they are back pushing the envelope. To get information from children the common practice among marketing firms like Channel One is to stage a contest. Dangle something children want in front of them and then tell them that you have to supply personal information in...
Read More »

War is breaking out over junk food and sugary drinks. The World Health Organisation says they are making children obese, and governments should clamp down on them. The hugely powerful multinationals involved say that’s rubbish. Sarah Boseley investigates Thursday January 9, 2003 The Guardian There was a time when children drank water or milk. That has gone...
Read More »

October 27m 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 October 27, 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 $820,000 doesn’t go as far as it use to. Over the years, Channel One has paid...
Read More »

These pictures are from the Acuvue2 commercials that are in heavy rotation on Channel One News in middle and high schools during September 2003. Mo Money! You can almost picture Jim “Sugar Daddy” Ritts stuffing the Johnson&Johnson cash in his pockets. Is he the least bit concerned that it is cruel for Channel One to advertise contact lens to schoolchildren?...
Read More »

Last week, Primedia’s CEO Tom Rogers proudly told a conference call for investment analysts that Channel One will continue their relationship with MTV. There will be another special on Channel One that will be coproducer by MTV. It will air before the end of the year. Most parents understand the offensive content on MTV. MTV...
Read More »

“Teach the news” is Channel One’s latest slogan. Channel One has rolled out this slogan and hired new people and reassigned people in an attempt to look like an educational company as opposed to the corporate child predator that it is. Channel One’s “news” is secondary to its commercials and their newest campaign confirms it. Channel One is...
Read More »

Here’s a photo of a bunch of kiddie marketers waving goodbye to their handful of fans.  Their kiddie marketing company has gone out of business. Boo hoo. All of these people, whether they worked in front of the camera or behind, were involved in the commercial exploitation of schoolchildren.  They earned their paycheck by...
Read More »

From Jim Metrock: Bradley Bryne sold out Alabama schoolchildren when he was a member of the Alabama State Board of Education. He is now a congressman representing South Alabama. He was one of the first persons Ms. Pat Ellis, Obligation’s education director, and I approached on the State Board to oppose Channel One in...
Read More »