Does your school still have Channel One News?
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Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

U.S Senate Hearing On Channel One Testimony

May 27, 1999
U.S Senate Hearing On Channel One Testimony

Obligation, Inc. – Channel One is Bad News for Kids A U.S. Senate Hearing on Channel One Committee on Health, Education, Labor and Pensions May 20, 1999 The Hearing that Channel One spent hundreds of thousands of dollars to stop, happened on Thursday, May 20, 1999. We will publish the spoken testimony and the...
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Channel One Restarts Intrusive Web Ads

May 21, 1999
Channel One Restarts Intrusive Web Ads

Children are asked for their name, home address, phone number and age by Channel One advertiser. Channel One is running this banner ad on their web site. Channel One has guts. You have to give them that. During the week that the U.S. Senate held its second hearing on Channel One, Channel One brought...
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U. S. Senate Hearing On Channel One News

May 20, 1999
U. S. Senate Hearing On Channel One News

  WIDTH=”450″ BORDER=”1″ align=”center” CELLPADDING=”0″ CELLSPACING=”2″>   ALIGN=”BOTTOM” BORDER=”0″ NATURALSIZEFLAG=”3″>   Ralph Nader, Pat Ellis, Jim Metrock, and Phyllis Schafly at the May 20, 1999 U.S. Senate hearing on Channel One. Mr. Nader and Mrs. Schafly testified against Channel One at the hearing and Mrs. Ellis and Mr. Metrock of Obligation submitted written testimony. The hearing clearly exposed Channel...
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Letter to Ernie Allen, President of The National Center for Missing and Exploited Children

February 1, 1999

There is probably not a more important organization in our country than the NCMEC. Their partnership with Channel One shocks the senses. The recklessness of Channel One’s web site is well-documented on this site. Now, sacred to death of congressional hearings, Channel One has “cleaned up” their web act. Being a partner with the NCMEC gives Channel One...
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Channel One Continues to Breach Contract By Going Over 12-Minute Limit

January 30, 1999
Channel One Continues to Breach Contract By Going Over 12-Minute Limit

  In apparent response to Obligation’s press release complaining about Channel One’s unilateral decision to expand its program from 12 minutes to over 13 minutes, Channel One is now announcing at the first of each show that the program will begin in 30 seconds. Jim Metrock,Obligation president, said, “This is typical Channel One. This is truly the ‘gang...
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“Millennium Minute” To “Creatively Integrate Your Brand” With the News

January 29, 1999

“Teach the news” is Channel One’s latest slogan. Channel One has rolled out this slogan and hired new people and reassigned people in an attempt to look like an educational company as opposed to the corporate child predator that it is. Channel One’s “news” is secondary to its commercials and their newest campaign confirms it. Channel One is...
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News About Channel One – 1998

December 31, 1998
News About Channel One – 1998

WIDTH="255" HEIGHT="62" ALIGN="BOTTOM" BORDER="0" NATURALSIZEFLAG="3">Channel One Is Bad News For Kids SIZE="-1" FACE="Arial">To 1999 Press Releases and News About Channel One SIZE="-1" FACE="Arial">To 1997 Press Releases and News About Channel One Press Releases and News About Channel One - 1998 December 20, 1998 - It's Hard to Keep a Bad Web Site Down December 14, 1998 - Channel One Discussed...
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Vestavia Hills (AL) Superintendent Gives Personal Seal of Approval to Channel One

December 24, 1998

Bucking the trend across Alabama, Dr. Harrison Cass called Channel One a “good current events program” and said children will continue to watch the program. He said he reached that personal decision after viewing several programs. Dr. Cass is quoted by the Birmingham News as saying “We also get to use equipment they provide such as televisions and other educational...
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It’s Hard to Keep a Bad Web Site Down

December 20, 1998

From Jim Metrock – Channel One has an official web site. It is called “channelone.com”. Its abuse of children is legendary. (Take a look around our web site for some of the most offensive servings from Channel One. R-rated movie reviews for kids? Reviews of sexually-explicit CDs for your child? Channel One wanting to post your child’s picture on the...
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PTA Position On Channel One

December 19, 1998
PTA Position On Channel One

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