Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
From Jim Metrock: It’s rare to see high school students participate in a Channel One News stunt. Usually, students just out of elementary school love to send in their “shout outs” so they can see themselves on the classroom TV screen. However, Northeastern High School students in Springfield, OH had some middle school-fun by filming...
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From Jim Metrock: Channel One News has a well-earned reputation for laziness and sloth. If a young person wants to do as little as they possible and still be called a “reporter” there is only one place to go: Channel One News. Let me show you something interesting. Watch this video of a news...
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Email sent to Livingston Parish school board members. —— VIDEO: https://youtu.be/Bah4FWweSUE Dear School Board Member, It appears that some of your classrooms are still showing the controversial Channel One TV show. Only a decreasing minority of American school districts are still bringing this company’s advertising into classrooms. More than likely a previous board experimented with Channel...
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From Jim Metrock: Bill Nye appeared on Channel One News yesterday. He was there to promote science to young viewers. And he was there to promote his brand. Mr. Nye has been a very successful self-promoter for decades. Having absolutely no training as a scientist, he has been phenomenally successful in creating the misleading...
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From Jim Metrock: The article below is from November 15, 2005. Since that time I have been to Italy and I still like Rome, Georgia better. I recently contacted the Rome City school district and found out that Channel One News is gone from its schools. I don’t know when it was given the...
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VIDEO: Helen Knight Elementary School promo video for Channel One March 7 2018 From Jim Metrock: Each of these students should have been paid between $170 and $250 f0r their performance in a scripted commercial for Channel One. Did Grand County school officials get informed, written consent from all parents before plastering their child’s...
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From Jim Metrock: To understand what the marketing geniuses at Channel One did today on its in-school TV show, you have to understand the current “war” between the Marvel Cinematic Universe and the DC Expanded Universe. Two movie studios have their own cast of superheros (Marvel: Spiderman, Black Panther and DC: Superman,...
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VIDEO: Channel One and Demopolis Middle Feb 20 2018 From Jim Metrock: This morning, Channel One News featured a video of students from Demopolis Middle School, Demopolis, AL. And just the other day I was bragging that Alabama schools have done so well ridding their classrooms of Channel One’s marketing scam. A school...
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Channel One News told us a long time ago who they really are. You won’t like who they really are.
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Video: Channel One News Somerset Area JH Feb 14 2018
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