SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.
From Jim Metrock: I actually read this long document. Principals won’t read this. They won’t think it’s worth their time. They care about their students but not enough to even skim this massive collection of words. School board members won’t read it either. Teachers? No, they are too busy. Parents? No, they don’t even...
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From Jim Metrock: This is what you get when you go to Skoollive’s web address. Skoollive was a bad idea that never really got off the ground. Misspelling “school” was just the first dumb move by these would-be school marketers. George Bruton, the CEO, will probably resurface again with another bizarre way of getting...
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From Jim Metrock: I have to admit, I never got excited about fighting Skoollive. The company wasn’t like BusRadio, ZapMe!, or Channel One News. I loved taking down those companies. Skoollive was just a sad little business that never found a reason to exist. Skoollive was a company that owned a bunch of seven-foot...
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From Jim Metrock: This absurd article appeared in my email inbox last week. It is yet another effort by Skoollive to define its reason for existence. It seems Skoollive wants schools to view their company as a defender, protecting them from other school marketers. Don’t think this is going to work with school boards....
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From Jim Metrock: The controversial Skoollive marketing firm is now trying to get young people to market stuff to other young people. Students, like everyone else, are influenced by their peers. Skoollive simply wants to monetize that influence. I can see it already. “Hey, kid, try this product and tell your friends through...
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From Skoollive’s website:
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From Jim Metrock: This is from SkoolLive’s newly redesigned website. Elementary kiosks. Look at the age of these children. SkoolLive chose this photograph. This was no accident. Are two of these children first graders or younger? What are the geniuses at SkoolLive going to sell to first-graders?
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From Jim Metrock: SkoolLive is a company that refuses to die. After closing down their website for several days, SkoolLive is back online. Check out the incredibly resistant school marketers at www.skoollive.com. That’s correct. They continue to insist on misspelling “school.”
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It’s all about the advertising, baby.
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