Channel One is serving up a week of 9-11 stories for kids. Each day will contain 9-11 anniversary reports. This is one of the big problem with Channel One: the same newscast is broadcast to high school seniors as well as children just out of elementary school. From today’s Channel One script: (DERRICK ON CAM) THIS WEEK WE’LL...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One Plans Entire Week of 9-11 Reports
Monica Struts Her Stuff On Channel One News
Monica is a singer with a new CD coming out soon. Her record company paid Channel One to get her in front of the eight million students who are under contract to Channel One. Monica took away school time from students in order to push “All Eyez on Me” her latest CD. /www/monica plugging.jpg/www/monica plugging.jpg From Channelone.com: /www/monica plugging.jpg”All...
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More On Major Campaign To Get Kids To Buy Cell Phones
It started last year and continues into this current school year. Channel One executives knew the decision would meet with resistance from school officials, but there was too much money involved, so caution was thrown to the wind. Cingular Wireless has been given unprecedented run of the Channel One News show. Not only are their controversial ads promoting...
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The Worst Commercial Ever On Channel One?
From Jim Metrock: It would be hard to call one Channel One commercial the all-time worst. Who could forget the topless ad for Stay Clear? Or the ad for the ultraviolent movie Supernova that actually showed people being killed and gutted on the classroom TV screen? Oh, Channel One executives have made some moronic decisions in what they...
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Channel One Fat Cats Make Big Money Pushing Sleaze On Kids
Channel One won’t be cranking up their movie ads until September or October of this current school year. Right now, Channel One is running public service announcements because not all schools are in session yet. Here is the last Channel One movie ad from May of this year. It is a typical filthy movie that has made Channel...
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This Little Piggy Shouldn’t Be Around Children
The Channel One Network has two vehicles to get commercial messages to children. The most important way is their in-school TV show called Channel One News. The second level of advertising comes on Channel One’s official web site, channelone.com. This web site is ONLY advertised on the TV show so it is an extension of the TV show. Each...
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Schools Openly Breach Channel One Contract
Our August 12 article resulted in some emails. Students and teachers are happy to share their contempt for Channel One being in their school. Principals and teachers are simply pushing Channel One aside to make way for more academic time. Beware of Greeks bearing gifts. Beware of Channel One Sales representatives bearing “free” TVs. Consider the Trojans of...
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More “Ads In The News” For New School Year
Not content with two minutes for commercials, Channel One started putting advertising messages into the “news” portion of Channel One News. The practice continues. Cingular Wireless not only runs regular thirty-second ads on Channel One, but they also sponsor the “Question of the Day” which is in itself an ad for Channel One’s web site channelone.com. Students who...
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Does Channel One Have The Audience It Claims? (Answer: “No”)
From Jim Metrock: I know of no school system in the state of Alabama that honors the Channel One contract. I have never even heard of one that comes close. Channel One has never refuted this. They know their contract is being breached on a wholesale basis by school after school, not only in Alabama but across the...
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Channel One Brings Back Marketing PG13 Movies To Middle Schools
Well, it didn’t last long. In 2000, Channel One was shamed into stopping the practice of advertising PG-13 movies in middle schools. Channel One’s lobbyists went into overdrive getting the message out that Channel One was being sensitive to their middle school audience. A little background; Although to a classroom teacher, Channel One News looks like a seamless...
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