On October 28, Channel One executives must have chuckled to themselves as they broadcast an Old Spice commercial that contained a not-too-subtle sexual reference. Children see a young man wheeling down a hallway delivering mail to various offices. He comes to a door marked “Madison Saunders, Executive V.P.”. He knows this executive is a beautiful woman. He then...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One Runs Provocative Ad For Children – How Scummy Can Channel One News Get?
Channel One’s Latest Horror PSA Brings Gun Violence Into Classrooms
More mayhem on Channel One. Children witness a friend shooting his friend in the head (or possibly the chest – film ends with gun flash) while they sit smoking marijuana. The intended message from the ONDCP (Office for National Drug Control Policy) is “you can’t think straight when you smoke pot.” No one can argue with that obvious...
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Doritos’ “Homosexual Pass” Ad Gets Air Time on Channel One
Singer wants to find a person in the audience who will make him "fall in love" He chooses… This man?! Is he making a homosexual pass at me? The camera lingers on the uncomfortable man. Naw, the students see the singer wants the Doritos not the guy. Yuk, Yuk, Channel One. More junk food...
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Channel One Saturates Children With Violent Stories and Images
If children weren’t shaken already by the recent sniper story from Maryland, D.C., and Virginia, they would be by Channel One News coverage of the story. Channel One has historically been very insensitive to their special captive audience and no more so than with the sniper story. See for yourself. A sample of Channel...
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Horror PSAs Continue On Channel One
Parents have no idea that horror films being shown to their child on Channel One News. he Federal government has a whole new batch of ” The Federal government has a whole new batch of “anti-drug” public service announcements that aim to scare children from drugs. Channel One balances these PSAs with commercials for movies...
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Titusville, PA Expands School Day For Channel One
Notice to parents at the first of this school year: “CHANGES IN THE SCHOOL DAY – This year our school day will begin at 7:55 a.m. and end at 3:13 p.m. While it may be difficult to get used to beginning a little earlier, our staff felt that we needed to reintroduce the concept of watching the Channel One...
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Boy Unbuttons Girl’s Blouse On Channel One’s TV Screen
From Jim Metrock: The Federal government runs a lot of public service announcements (PSAs) on Channel One News. These PSAs keep Channel One’s viable. Many of these PSAs send the wrong message about drugs. Some tell young people that they can hang around drug users as long as they themselves don’t do drugs. That is a dangerous message...
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Stealing Harvard – Where is MADD?
From Jim Metrock: When I was told that Stealing Harvard was advertised on Channel One, I had doubts. It was too filthy and didn’t Channel One understand they are in big trouble pushing sleaze on Texas schoolchildren? I keep on overestimating the intelligence and responsibility of Channel One executives. Last night I received tapes of Channel One from...
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Iowa City Students Want Channel One Out
Wednesday, October 9, 2002 City High students raise concerns about Channel One By Mike McWilliams Iowa City Press-Citizen Four City High students challenged the Iowa City School Board on Tuesday to reconsider its contract with Channel One, saying it is more of a detriment than a benefit to its viewers. The 12-minute satellite news...
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Junk Food Comes Back
Channel One just finished a two-part series on children getting fatter and getting Type II diabetes. Yesterday’s show had no regular commercials, just public service announcements. That makes the show a perfect one to send to school boards as an example of Channel One’s programming. It is a lie of course, but Channel One is struggling to survive...
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