A review of Oregon public schools that currently have a contract with Channel One is revealing. Channel One was very successful in getting schools to sign up for their service in the early 90’s when little was known about the company. Schools obviously had to rely on the promises made by Channel One’s sales...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
A Look At Channel One In Oregon
Manchester Students Will Be Spared Watching Channel One News
Manchester Students Won’t See ‘Channel One News’ January 22, 2003 BY MATTHEW WEIGELT, Times-Union Staff Writer NORTH MANCHESTER – Junior high students won’t be watching commercials as a captive audience in school. Manchester Community Schools Acting Superintendent Kim Thurston Tuesday pulled the proposal to implement “Channel One News,” a current events news program geared to a middle school-age audience, from...
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Education Time Will Not Be Replaced With Advertising – Big Win For Students
Manchester Students Won’t See ‘Channel One News’ January 22, 2003 BY MATTHEW WEIGELT, Times-Union Staff Writer NORTH MANCHESTER – Junior high students won’t be watching commercials as a captive audience in school. Manchester Community Schools Acting Superintendent Kim Thurston Tuesday pulled the proposal to implement “Channel One News,” a current events news program geared...
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Ghastly Use of Advertising By Channel One News Demeans Columbia Astronauts
Today the Channel One TV show in schools asked students to go to channelone.com to read more about the Columbia story. Children who did this were presented with a button that they could click to go to a photo gallery presumably to honor the heros of the Columbia Shuttle. Once at the galley a...
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Channel One Anchor Gives Interview
Seth Doane (Channel One anchor): “…Even Channel One has done things I’ve raised a stink about.” Reporter: “For instance?” Doane:. “On the record? I’ll pass. Let’s just say you hope you can uphold basic standards and keep your job.” Mr. Doane points out one of the problems at Channel One News. He “hopes” he can...
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Laura Ling. Star!
January 30, 2003 Laura Ling. Star!
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Another One Bites The Dust
Schools end their relationship with Channel One By JOHN CHRISTIE, Middletown Press Staff January 25, 2003 CROMWELL — Cromwell Middle School will soon lose 15 televisions, a video recorder and a satellite dish, now that the school has stopped doing business with the Channel One Network. Middle School Principal H. B. Dumeer said the...
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World Health Organization Mentions Channel One’s Role In Obesity Crisis
War is breaking out over junk food and sugary drinks. The World Health Organisation says they are making children obese, and governments should clamp down on them. The hugely powerful multinationals involved say that’s rubbish. Sarah Boseley investigates Thursday January 9, 2003 The Guardian There was a time when children drank water or milk. That has gone...
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Major Effort To Get Students To Buy Craig David’s Newest CD
From Jim Metrock: This week, Channel One News has rolled out a major promotional effort to get students to purchase the new CD from a British musician named Craig David. Students are urged to enter a contest to win a concert at their school. Their principal must give written approval for the Craig David...
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Montana School District Rejects Channel One “Free” TVs
From the Bozeman (Montana) Daily Chronicle: Three Forks board nixes Channel One By NICK GEVOCK, Chronicle Staff Writer The Three Forks School Board has decided not to contract for broadcasts of a national teenage news service. The board was considering a contract with Channel One News, a national news service that reports on current events in a...
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