There appears to be no one left at Channel One with any common sense. Here’s an idea that should have been rejected the moment Gatorade suggested it. Channel One News is urging teachers to incorporate Gatorade marketing material into their curriculum. The mind reels at this stupidity. This is the work of Kent Haehl,...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel one Asks Teachers To Promote Gatorade
Turning Up The Sexual Tension In Class
She’s hot and she’s back in your child’s class. These images are from the newest Shakira/Pepsi ad playing now on Channel One News. It was shown in middle schools and high schools. Shakira comes to life in a convenience store and hikes her leg up as the stunned employee grabs her thigh. Shakari is...
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Channel One Uses Soldiers For Self-Promotion
From Jim Metrock: Did Lance Cpl. Stone give Seth Doane permission to use his name to promote Doane’s controversial company? The C1 logo gives the audience the impression that Jesse Stone endorses Channel One. Channel One has always tried to use its news stories to help promote the Channel One brand. It was no different...
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Channel One News Signs Up Hershey As Sponsor
It’s a public relations nightmare, but when you are hurting for advertisers, you sign up any company you can. Channel One News has always been a major conduit for junk food peddlers to get their messages to children, but their newest advertiser is a slap in the face to school boards. With all the reports of rising childhood...
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Michigan School “Wins” Craig David Contest
A Michigan high school is the “winner” of Channel One’s latest contest to promote a musical act. Adrian High School may be getting into deep trouble with their community by hosting a British singer named Craig David. His type of music is called “two-step” in England. It is a form of rap. Channel One’s Craig David Promotion Mr. David’s...
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The Channel One Anchors
The Seven Remaining Channel One Anchors Janet Choi Gotham Chopra Seth Doane Andrew Yani Derrick Shore Alexandra Panther Erroll Barnett Because schools want TV equipment, they enter into a contract with Channel One. To keep the equipment, the students must watch the TV show called Channel One News. The contract is tough....
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Cody Banks Movie Plugged During The News
From Jim Metrock: Yet another Hollywood movie studio paid Channel One News to allow one of their actors to be an anchor – for the entire show. Schools across the country are turning off the controversial in-school TV show because of things like this. Channel One News under its current president, Jim Ritts, has...
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Tom Rogers Gets Sacked – Ritts Next?
Primedia is Channel One’s parent company. Since 1999, Tom Rogers has been its CEO. During his tenure, Primedia stock has gone from $34 to 76 cents. You can pick up a share today for under $3.00. In 2000, Jim Ritts, then the head of the infamous Digital Entertainment Network (DEN), was fired by that...
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Gatorade Play of the Week
Every week, Channel One News plays a joke on the school boards that signed up for their service. They run a feature called The Play of the Week. This is a promotional effort by Channel One to get more students to watch their program. Virtually every day near the beginning of the show, Channel...
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McNatt Reviews Channel One
Ken McNatt is a student activist from Pennsylvania. He has been a major problem to the marketing geniuses at Channel One News. Remember the student standing in front of the tank in Tiananmen Square in China? Think – Ken McNatt. Ken has recently reviewed Channel One News broadcasts and scripts and has allowed us...
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