It’s a public relations nightmare, but when you are hurting for advertisers, you sign up any company you can. Channel One News has always been a major conduit for junk food peddlers to get their messages to children, but their newest advertiser is a slap in the face to school boards. With all the reports of rising childhood...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News Signs Up Hershey As Sponsor
Michigan School “Wins” Craig David Contest
A Michigan high school is the “winner” of Channel One’s latest contest to promote a musical act. Adrian High School may be getting into deep trouble with their community by hosting a British singer named Craig David. His type of music is called “two-step” in England. It is a form of rap. Channel One’s Craig David Promotion Mr. David’s...
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The Channel One Anchors
The Seven Remaining Channel One Anchors Janet Choi Gotham Chopra Seth Doane Andrew Yani Derrick Shore Alexandra Panther Erroll Barnett Because schools want TV equipment, they enter into a contract with Channel One. To keep the equipment, the students must watch the TV show called Channel One News. The contract is tough....
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Cody Banks Movie Plugged During The News
From Jim Metrock: Yet another Hollywood movie studio paid Channel One News to allow one of their actors to be an anchor – for the entire show. Schools across the country are turning off the controversial in-school TV show because of things like this. Channel One News under its current president, Jim Ritts, has...
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Tom Rogers Gets Sacked – Ritts Next?
Primedia is Channel One’s parent company. Since 1999, Tom Rogers has been its CEO. During his tenure, Primedia stock has gone from $34 to 76 cents. You can pick up a share today for under $3.00. In 2000, Jim Ritts, then the head of the infamous Digital Entertainment Network (DEN), was fired by that...
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Gatorade Play of the Week
Every week, Channel One News plays a joke on the school boards that signed up for their service. They run a feature called The Play of the Week. This is a promotional effort by Channel One to get more students to watch their program. Virtually every day near the beginning of the show, Channel...
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McNatt Reviews Channel One
Ken McNatt is a student activist from Pennsylvania. He has been a major problem to the marketing geniuses at Channel One News. Remember the student standing in front of the tank in Tiananmen Square in China? Think – Ken McNatt. Ken has recently reviewed Channel One News broadcasts and scripts and has allowed us...
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A Look At Channel One In Oregon
A review of Oregon public schools that currently have a contract with Channel One is revealing. Channel One was very successful in getting schools to sign up for their service in the early 90’s when little was known about the company. Schools obviously had to rely on the promises made by Channel One’s sales...
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Manchester Students Will Be Spared Watching Channel One News
Manchester Students Won’t See ‘Channel One News’ January 22, 2003 BY MATTHEW WEIGELT, Times-Union Staff Writer NORTH MANCHESTER – Junior high students won’t be watching commercials as a captive audience in school. Manchester Community Schools Acting Superintendent Kim Thurston Tuesday pulled the proposal to implement “Channel One News,” a current events news program geared to a middle school-age audience, from...
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Education Time Will Not Be Replaced With Advertising – Big Win For Students
Manchester Students Won’t See ‘Channel One News’ January 22, 2003 BY MATTHEW WEIGELT, Times-Union Staff Writer NORTH MANCHESTER – Junior high students won’t be watching commercials as a captive audience in school. Manchester Community Schools Acting Superintendent Kim Thurston Tuesday pulled the proposal to implement “Channel One News,” a current events news program geared...
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