"The Company anticipates that a capital investment will be required after 2003 to continue the current business operations and to maintain profit margins at Channel One. PRIMEDIA expects spending would begin in 2004 and extend over a three-year period. However, management is pursuing alternative solutions which would decrease the required capital investment of the...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Crack!
PG-13 Ads Back In Middle Schools
A nude woman is one of the stars of the Channel One News-promoted X-Men 2 movie. The movie has sex talk, violence and profanity. This movie promotion may result in massive contract terminations over the summer. Why did Channel One advertise this movie to children as young as ten and eleven? MONEY! To see what was in this...
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Channel One Seeks New Anchors – Good Luck
Want to travel the world and bring what you see back to school classrooms? We’ve got the lowdown on the new anchor showdown. Channel One News is looking to hire new anchors immediately to: Work in our Los Angeles studio Interview story characters and experts Report stories from all over the U.S. and foreign countries Stay...
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Channel One News: All-American Rejects
Above are Chris Gaylor, Nick Wheeler, Mike Kennerty, and Tyson Ritter – members of the All-American Rejects. These are the four newest Rejects who have anchored Channel One News. They join Gotham Chopra, Alexandra Panther, Seth Doane, Derrick Shore, Errol Barnett, Krystal Greene, Andrew Yani and Janet Choi. ——————————————————————————————- There was no news on...
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Channel One News Takes The Day Off
From Jim Metrock: “No news is good news.” That might be the new motto at Channel One News. Today there was no news on Channel One News. Today Channel One News reran a feature story on the Holocaust that was shown to students in 2000. Channel One has increasingly been using old footage to...
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High School Student Documents Channel One “Guest Host” Scam
This article is from Ken McNatt, a high school student in Pennsylvania, who has done important research on Channel One over the last four years. The use of "guest hosts" or "guest anchors" has allowed Channel One to greatly expand their commercial content and increase ad revenue. These guest anchors pitch their movies and...
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NASCAR Gets Anchor Spot For Jeff Gordon
Most children who are compelled to watch Channel One know Jeff Gordon from his Pepsi commercials on the show. Now NASCAR needs help in getting younger viewers to watch their car racing on the FOX network. NASCAR is big in Alabama and other parts of the country but the West Coast isn’t falling in...
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Oregon Lawsuit
An Oregon parent is using a lawsuit to bring common sense to his school system. Gary Boyes is challenging his school district’s waste of resources that results from having a contract with Channel One. Commercial Alert has information on this lawsuit. Here is an editorial in today’s Salem (OR) Statesman Journal. The writers understand...
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Madonna’s Best Friend: Channel One News
When Channel One News agreed to use its in-school TV service to promote Maverick Records’ recording artists, the Channel One knew they would be pushing parents to their breaking point. Maverick Records is Madonna’s own recording company. Many artist are given their own "recording company" but they have little to no control over the...
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