Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Above are Chris Gaylor, Nick Wheeler, Mike Kennerty, and Tyson Ritter – members of the All-American Rejects. These are the four newest Rejects who have anchored Channel One News. They join Gotham Chopra, Alexandra Panther, Seth Doane, Derrick Shore, Errol Barnett, Krystal Greene, Andrew Yani and Janet Choi. ——————————————————————————————- There was no news on...
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From Jim Metrock: “No news is good news.” That might be the new motto at Channel One News. Today there was no news on Channel One News. Today Channel One News reran a feature story on the Holocaust that was shown to students in 2000. Channel One has increasingly been using old footage to...
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This article is from Ken McNatt, a high school student in Pennsylvania, who has done important research on Channel One over the last four years. The use of "guest hosts" or "guest anchors" has allowed Channel One to greatly expand their commercial content and increase ad revenue. These guest anchors pitch their movies and...
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Most children who are compelled to watch Channel One know Jeff Gordon from his Pepsi commercials on the show. Now NASCAR needs help in getting younger viewers to watch their car racing on the FOX network. NASCAR is big in Alabama and other parts of the country but the West Coast isn’t falling in...
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An Oregon parent is using a lawsuit to bring common sense to his school system. Gary Boyes is challenging his school district’s waste of resources that results from having a contract with Channel One. Commercial Alert has information on this lawsuit. Here is an editorial in today’s Salem (OR) Statesman Journal. The writers understand...
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When Channel One News agreed to use its in-school TV service to promote Maverick Records’ recording artists, the Channel One knew they would be pushing parents to their breaking point. Maverick Records is Madonna’s own recording company. Many artist are given their own "recording company" but they have little to no control over the...
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There appears to be no one left at Channel One with any common sense. Here’s an idea that should have been rejected the moment Gatorade suggested it. Channel One News is urging teachers to incorporate Gatorade marketing material into their curriculum. The mind reels at this stupidity. This is the work of Kent Haehl,...
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She’s hot and she’s back in your child’s class. These images are from the newest Shakira/Pepsi ad playing now on Channel One News. It was shown in middle schools and high schools. Shakira comes to life in a convenience store and hikes her leg up as the stunned employee grabs her thigh. Shakari is...
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From Jim Metrock: Did Lance Cpl. Stone give Seth Doane permission to use his name to promote Doane’s controversial company? The C1 logo gives the audience the impression that Jesse Stone endorses Channel One. Channel One has always tried to use its news stories to help promote the Channel One brand. It was no different...
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