Last week, Primedia’s CEO Tom Rogers proudly told a conference call for investment analysts that Channel One will continue their relationship with MTV. There will be another special on Channel One that will be coproducer by MTV. It will air before the end of the year. Most parents understand the offensive content on MTV. MTV...
Read More »
Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Sleazy MTV
Check Me Out!!
Soleil Moon Frye, Channel One co-host on October 5, 2001 shouts "Check me out!" to promote that night’s premiere of TV show. How do you tell 8 million young people that the premiere of "Sabrina, The Teenage Witch" is on tonight? Answer: Pay Channel One to have an actress from the show co-host Channel One...
Read More »
Channel One Stops Student Produced Week
They have already gotten rid of their VP of Education. They said goodbye to their ivory tower on Madison Avenue. Their staff size has shrunk. Life isn’t good at Channel One nowadays. The days of free spending and high-living are over. Now Channel One has announced a cancellation of their Student Produced Week. This is...
Read More »
Channel One Turns Show Over To Rock Band
Channel One vowed that no guest hosts would ever, EVER, plug a product on the air. They even put it in writing. Channel One told teachers and school boards that they understood the special nature of the captive audience they were serving. Yet guest hosts are now a major advertising component of the controversial Channel One...
Read More »
Not Ready For Prime Time
From Jim Metrock: On Sunday, September 30, the WB Network and Channel One produced and aired an hour special on the terrorist attack. (7 p.m.CDT WB Network) It was billed as an hour where young people could express themselves about the changed world they now live in. Indeed, the show was named "The Day It All Changed." The...
Read More »
Recap of Terror Put To Music
October 19, 2001 – Channel One’s Recap of Terror… Put to Music Parents Have No Control Over What Images Channel One News Forces on Students Same Content for Ten-Year-Olds as for High School Seniors On September 18, one week after the terrible...
Read More »
Channel One’s Insensitive Recap of 9/11 For Sixth Graders
Above, children see the first Trade Tower after the plane hit. From Jim Metrock: On September 18, one week after the terrible attack on our country, Channel One prepared a “recap” of the week of terror. Morgan Wandell and Jim Morris are the young men...
Read More »
Channel Done
Channel One is basically on life support. It is only able to pay its bills and make its payroll because of one unlike benefactor – the U.S. Government. If our Federal Government stopped supporting Channel One, Channel One would be finished. That is the incredible situation in which Channel One finds itself at the end of...
Read More »
Want To Go Bankrupt?
Polaroid thought Channel One was the perfect vehicle to advertise their I-Zone cameras and Sticky Film. They were a huge advertiser on Channel One last year. What Polaroid’s marketing people didn’t understand is that a large number of classrooms with Channel One TV sets don’t watch Channel One News. Channel One’s claim of an...
Read More »
Who Would Want To Buy Channel
A New York Post article yesterday speculated that Kohlberg Kravis Roberts, majority owners of Channel One’s parent company Primedia, may take Primedia private and auction off pieces of the company. Primedia (PRM) was once at $34 a share and is now struggling to remain above $2. Primedia has over $2 billion of debt and...
Read More »
Copyright © 2026 Obligation, Inc.. All Rights Reserved.
Magazine Premium created by Themes by bavotasan.com.
Magazine Premium created by Themes by bavotasan.com.