For over two years, U. S. Senator Tim Hutchinson (R-AK) has been doing the bidding of Primedia’s Channel One. Hutchinson’s staff has allowed the "pro-family" Senator to become a tool for this big money marketing company. Jim Metrock said, "When Senator Hutchinson pushes Channel One’s agenda in Congress, he is pushing the agenda of Hollywood...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Tim Hutchinson Works Hard For Anti-Family Channel One
Sen. Tim Hutchinson Works Hard For Anti-Family Channel One
For over two years, U. S. Senator Tim Hutchinson (R-AK) has been doing the bidding of Primedia’s Channel One. Hutchinson’s staff has allowed the "pro-family" Senator to become a tool for this big money marketing company. Jim Metrock said, "When Senator Hutchinson pushes Channel One’s agenda in Congress, he is pushing the agenda of Hollywood...
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Channel One AWOL
Channel One bills itself as the ONLY source of news for many children. Funny, Channel One doesn’t even believe their own words. This Thanksgiving Day weekend from Wednesday, November 21 to this morning, November 26, Channel One’s web site took a holiday. Funny, the news didn’t take a holiday, but then Channel One has little...
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C1 Crams More MTV
Today, Channel One urged their captive audience of children to watch MTV tonight. MTV has become a major partner of Channel One and few parents know this. A former C1 anchor who now appears on MTV was back on Channel One today to pitch a show tonight about gangs. Jim Metrock said, "Being required...
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Janet Choi Feeds Afghanistan
From Jim Metrock: Janet Choi is the Channel One anchor that came from MTV’s often vulgar TV show called The Real World. With the growing closeness of MTV and Channel One, it made sense to hire Choi even with her notoriety. Last week’s report by Choi on the U.S. airdrop of food over...
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Personal Ads for Kids Gets New Name
Our complaints about Channel One’s web site having a "Personal Ads" feature have finally been heard. Indeed, Channel One has taken concrete steps to address our concerns. They changed the name of "Personal Ads" to "Meet & Greet". Same content as before. Children exchanging email addresses with complete strangers. Sample from 11/17/97: "My name...
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This Way To Legal Troubles for C1
Jewel’s appearance on Channel One was timed for today’s release of her newest CD. The loss of advertisers has cause Channel One to sell air time to companies that want to promote singers, television shows and movies. This is a big gamble for Channel One since it openly violates the contract with schools. This...
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The Latest Insult To Teachers
What the heck is this?! Below: How to make a teacher feel like a fool. November 12, 2001 – The Latest Insult To Teachers Channel One has a big problem. Potential advertisers are staying away from Channel One because Channel One can’t give them accurate figures for its audience. Many schools have kicked Channel One...
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Rating The Channel One Anchors
There are eight anchors at Channel One. These are young people who schoolchildren have to watch each day because of the Channel One contract. These on-air personalities are the "face" of Channel One. They are the facade. These are the "pretend reporters". No matter how bad they are their audience is locked-in. Over the years,...
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Cybiko And Channel One Pull Fast One On Kids
Channel One’s in-school TV show constantly urges students to go to its channelone.com site. These advertisements for channelone.com are in addition to the "regular" advertising on the show. This breaches the Channel One contract that limits ads to no more than two minutes, but so far no school board attorneys that we know of...
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