After spending days promoting the extreme sports of the Winter X Games, Channel One announced this morning that the Olympics will be a major part of their telecast for the next two weeks. Channel One anchor Derrick Shore said that Channel One will be partnering with NBC to bring Olympic coverage into classrooms. NBC’s...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
School Time For Olympics?
Controversial Winter X Games Ad Chosen For Channel One
It’s a puppet show – with a violent and in-your-face twist. It was a commercial for the Winter X Games a ESPN-driven sporting event that features extreme sports like snowmobile racing and snowboarding. ESPN is owned by Disney/ABC which is a major advertiser on Channel One. The commercial, which ran at least once on...
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Fox and Channel One Promote “Malcolm” To Kids As Young As Ten
On January 31 and February 1 (and possibly on other dates) Channel One ran commercials for “3-D Ruffle” potato chips. It looked like just another junk food ad that has made Channel One despised by pediatricians and parents. But two products were being advertised not one. Along with junk food, junk TV was being promoted. One of the...
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From Jim Metrock
From the Daily Standard 2/1/02 "Guantanamo’s Unhappy Campers" by Matt Labash This article explains the strange habits of some of the detainees in Cuba. It documents the good treatment they have received. For example, they have so much food that snipers who always have them in their scopes see them making models of the...
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Snowboarder Dominates C1 Today
“WATCH KELLY CLARK CARVE THROUGH THE DEEP POWDER…” Good Grief! Channel One. Channel One doesn’t do hard news well, but they do “filler material” extremely well. Watch today’s show (video at channelone.com) and see the long report on a young lady who will be snowboarding in the Olympics. Channel One’s staff thought this was a fun thing for...
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Al Qaida and Taliban Detainees Need Better Treatment In Guantanamo – Human Rights Group Is Given Access To Students Via Channel One
A group called the Human Rights Watch was on Channel One today. Young people got a dose of their ACLU-like rhetoric. This group has been in the news recently saying that our government is absolutely wrong in how we are treating the Afghan detainees in Cuba. Sec. of Defense Donald Rumsfeld has said that these...
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C1: “Is Cheating Bad Or Good?”
Anyone who has followed Channel One knows it is a “value neutral” enterprise. There are no absolutes to the executives that run C1. A young person has the right to think any way they want on any issue – including cheating. Today’s article on the web site is entitled: “The Cheat Sheet – More and more students...
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Baking Cookies
Channel One execs are in the kitchen and they are whipping up a batch of strange cookies to force down the throats of unsuspecting children. Sounds gruesome, but it all in a regular day of work at Channel One. Channel One is baking “cookies” for our children. Not the kind you eat, rather the kind that...
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Middle School Students Told To See New Warner Brothers Movie
Channel One is at it again. On January 9, they advertised an upcoming movie starring Mandy Moore, a singer that has been advertised on C1 before. Moore is making the circuit promoting the film. She will be on MTV on January 17 to push the film. Ms. Moore was a former host on MTV in 2000. The...
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Hard News? C1 Devotes Huge Part Of Program To Nebraska vs. Miami Rose Bowl Coverage
Below is a portion of today’s Channel One News script. You can read the full script at channeloneteacher.com. Channel One spends so much time on “filler” that there is little time for substance. It has been this way since its inception. Few parents understand the waste of time that goes on when Channel One’s TV show is blaring away in...
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