Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
This is the banner ad that Channel One runs on its Channelone.com web site. Channel One once dumped About.com as an advertiser because of the pornographic content on their site. In 2001, Channel One has an apparent different attitude. A young person might be mislead by About’s ad which gives the impression it is...
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Kick Hollywood Out of Your School – Kick Channel One Out – Enough is Enough The Mandatory Hollywood Curriculum: Channel One "Hollywood has a secret marketing tool. They call it Channel One News. If a school still has Channel One, that school is giving movie studio executives time each week with the children to...
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April 1, 2001 – Blast From the Recent Past – 1999 U.S. Senate Hearing On Channel One Ralph Nader, Pat Ellis, Jim Metrock, and Phyllis Schlafly at the May 20, 1999 U.S. Senate hearing on Channel One. Mr. Nader and Mrs. Schlafly testified against Channel One at the hearing and Mrs. Ellis and...
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Dude, Where’s My Car? (PG13 Drug content, profanity, sexual content) 20th Century Fox recently made the decision to move up their distribution of their “pothead” movie “Dude, Where’s My Car?” from spring 2001 to December 15. They had to act quickly to market this drug movie to teens and...
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Warning – Channel One routinelyadvertises very offensive movies to schoolchildren. In order to explain what Channel One is doing, we have to relate offensive content to the public. This page contains very offensive material. Please be warned. If you are offended by what Channel One is doing, please email Dr. Paul Folkemer, Channel One VP, who gives final approval...
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Channel One – The Most Controversial Show On Television -2000 December 18, 2000 – Channel One Pushes Drug Movie on Children December 11, 2000 – Time to Zap Channel One for Pushing Cobaltcard on Teens December 10, 2000 – Some of Channel One’s Advertisers – Fall 2000 December 8, 2000 – Deceptive Advertising On...
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Earlier this year, the ZapMe! Corp. tried to hawk Cobaltcards to students and got zapped by the public. Now Channel One is advertising these cards during classtime. They hoped no one would catch them. Sorry, Channel One, you are busted. What, you say, is a Cobaltcard? It is a "buying card" that attempts to...
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Secret Platnium Protection Mario Tennis – Nintendo Dorito’s Right Guard Extreme Pepsistuff.com Xtra Sugar Free Gum FruitWorks–win a trip to MTV Studios Gatorade PHisoderm Nintendo Game Boy Color Wild Cherry Pepsi McDonalds Extra Polar Ice Gum Adidas contentville.com Pringles DigitalBackPack.com Byebyenow.com Mountain Dew ILN.net Stridex Wipe and Go Zelda.com Old Spice Red Zone Rice...
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"WIN A $25 MUSIC GIFT CERTIFICATE! Everyone’s familiar with the song ‘Jingle Bells’. It’s traditional. It’s classic. But ChannelOne.com wants to liven things up a bit by giving YOU the opportunity to WRITE YOUR OWN NEW LYRICS to the tune of this very old song! ChannelOne.com will choose the song with the best lyrics...
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How important is getting news to children for the Channel One Network? Well, if you have read this web site for the pass few years, you know already that getting news to children is not a high priority for our marketing friends at Channel One. Jim Ritts is the head of this "teen news...
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