A review of one advertiser on Channel One’s web site has been completed and there is bad news for parents. Digitalbackpack.com has solicited personal information from children who are funneled to their site by the Channel One Network. Channel One enlisted hundreds of school teachers and principals to hand out advertising for Digitalbackpack.com in...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
More Privacy Problems
New Dot.Com Uses Teachers, Principals In Promotion Effort
Can you imagine a public school teacher, during school, handing out advertising material for a private company? Taxpayers again took a body blow by the resourceful Channel One marketing team. During the recent disastrous "OneVote" mock election (less than 900,000 students participated), Channel One distributed ballots that were little more than an advertisement for...
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I Visited About.com. (soon to be a sister company of Channel One)
From Jim Metrock: I spent a good portion of yesterday surfing around a web site called About.com. This is the company that Channel One’s parent company, Primedia, Inc., wants to merge with. The press release below explains our concerns about this merger. I just wanted to add some thoughts after treading through the gutter...
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“All Request Thursdays” Bring Rock, Rap Back Into Classrooms
Channel One Blasts Destiny’s Child Into America’s Schools Punk Band Green Day Gets Their Day In Class Via Channel One Baha Men Let "The Dogs Out" In Your Child’s Classroom November 12, 2000 -"All Request Thursdays" Bring Rock, Rap Back Into Classrooms For years, Channel One played music on...
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Is Primedia Getting Into the Pornography Business?
For Immediate Release: For More Information Contact: Thursday, November 9, 2000 Gary Ruskin (202) 296-2787 Jim Metrock (205) 612-3376 Following the announcement of a proposed merger between Primedia Inc. and About.com Inc., two media watchdog groups raised questions regarding whether it was proper and appropriate for Primedia, a large media company, to merge with...
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Channel One Advertises Sexually Charged “Charlie’s Angels”
From Jim Metrock: On November 3, Channel One executives gave the go-ahead to force feed millions of schoolchildren a commercial for the sexually charged and violent PG13 movie "Charlie’s Angels." Obligation will have more information shortly. A middle school is monitoring and making copies of Channel One for us so that parents across the...
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New Discovery Concerning A Violent Movie Pushed By Channel One
From Jim Metrock: "Killer at Thurston High" was the name of tonight’s Frontline news show on PBS. It was an incredible journey back into the life of the Oregon school shooter, Kip Kinkle. It showed that many different factors came into play to shape this young man. His relationship with his father was difficult,...
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Channel One Continues to Promote Eddie Murphy’s Dirty Movie
Months after Channel One urged children to see the premiere of the gross-out PG13 movie The Nutty Professor – The Klumps, the Channel One web site is still promoting the film. Channel One encouraged children to enter a contest to win Eddie Murphy prizes. The children had to write about a teacher and why they were crazy – or...
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Scantily Clad Actress Parades For Preteens and High Schoolers in Channel One Commercial
Channel One executives just can’t pass up the money that movie studios wave beneath their noses. On October 6, Channel One ran a commercial in middle schools around the country for a PG13 movie called “Pay It Forward.” To get the kids’ attention a partially-clothed Helen Hunt is prominently shown in the classroom commercial. Children see Helen...
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Halloween Comes A Day Early for Primedia
Channel One’s parent company is Primedia, Inc. Primedia is primarily a magazine publisher and it is 72% owned by Kohlberg Kravis and Roberts a leverage buyout firm. Yesterday, Primedia announced a merge with About.com. The resulting sell off of Primedia stock certainly must have spooked Primedia’s management lead by Tom Rogers. The stock dropped...
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