September 8, 2000 – For More Than Four Years Channel One Has Marketed Violent Entertainment to America’s Schoolchildren Important Press Release – Fri., September 8, 2000
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Marketing Violent Entertainment to America’s Schoolchildren
Chicago Tribune – Bad Nutrition and Channel One
Great article by Bob Condor in the September 3, 2000 Chicago Tribune about how schools send contradictory nutritional messages to schoolchildren. Schools take National School Lunch Program money and then show Channel One with its incessant junk food and soft drink commercials. Doesn’t make sense does it? That is why our coalition sent letters...
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ChannelOneParents.com Is Dead
It was announced last year with great flourish. Channel One was going to have a web site just for parents of children required to watch Channel One during their school day. The concept was ludicrous from the beginning. Channel One has been a big secret for parents and that is why Channel One got...
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Channel One Forgot the News!
All summer long and as recently as this past Labor Day weekend, Channel One had opportunities to bring their students the news and didn’t. The self-proclaimed "only source of news for millions of kids" has failed to use their web site (www.channelone.com) to keep children up-to-date on breaking news. Jim Metrock said, "Channel One...
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“This is a big company preying on my children.”
BusinessWeek (dated September 11) hit the newsstands today and the cover story is “Too Much Corporate Power?” Channel One is prominently mentioned and Diane Gramley of Franklin, PA is shown with two of her children standing in front of Rocky Grove High School. This courageous woman has not only taken on her school board but the huge corporate power...
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Channel One’s Candy Hall of Fame
August 28, 2000 – This is some of the candy that Primedia’s Channel One advertises to schoolchildren. Remember how hungry you would get in school. Channel One knows they have a hungry captive audience. One commercial Channel One ran for years was a "Hungry? Why Wait?" commercial for Snickers. Snickers made Channel One a...
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Channel One’s Hall of Shame
Mt. Dew is a long-time advertiser on Channel One. They consistently run loud and hilarious commercials that would draw the attention of even the most serious student in the class. Mt. Dew must be very pleased with the effectiveness of Channel One. The goal of Channel One is to get kids to buy and...
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Channel One,Hires “Real World” Janet Choi
d JANET CHOI (Picture from MTV’s "The Real World" 1998)- She starred in MTV’s controversial and over-the-edge "Real World" and now she is talking directly to your middle school children. "Real World" was an unscripted show that placed seven people who didn’t know each other into a house together and then filmed them. The...
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Loser and Nutty Professor
Who cares about our policies and standards. Nobody reads them. One of Channel One’s policy statements says: "(We will) not air programming or commercial content that promotes promiscuity, the use of drugs, alcohol, or tobacco, or includes any offensive language, nudity, or sex." This policy was violated by the recent advertisements and contests for...
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Channel One’s Web Site Is Cause for Alarm
Forget News, Channel One Aggressively Promotes Pop Culture Latest Contest Features Britney Spears Channel One’s Web Site Is Cause for Alarm From Jim Metrock: The infamous Channel One web site is worth a visit by parents, teachers and anybody that cares about children. When channelone.com first got started it was a horror house of...
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