Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
d JANET CHOI (Picture from MTV’s "The Real World" 1998)- She starred in MTV’s controversial and over-the-edge "Real World" and now she is talking directly to your middle school children. "Real World" was an unscripted show that placed seven people who didn’t know each other into a house together and then filmed them. The...
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Who cares about our policies and standards. Nobody reads them. One of Channel One’s policy statements says: "(We will) not air programming or commercial content that promotes promiscuity, the use of drugs, alcohol, or tobacco, or includes any offensive language, nudity, or sex." This policy was violated by the recent advertisements and contests for...
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Forget News, Channel One Aggressively Promotes Pop Culture Latest Contest Features Britney Spears Channel One’s Web Site Is Cause for Alarm From Jim Metrock: The infamous Channel One web site is worth a visit by parents, teachers and anybody that cares about children. When channelone.com first got started it was a horror house of...
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Warning – This movie is so indecent and the soundtrack so vulgar that our commentary unfortunately needs to contain much offensive content. As Channel One becomes more aggressive in marketing vulgarity to children, we regrettably must print content that is deplorable. Parents, teachers, and taxpayers need to know what Channel One is...
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This is from a June 26, 2000 Primedia press release: CHANNEL ONE PARTNERS WITH BYEBYENOW.COM Primedia’s Channel One, the largest source of video news and information for teenagers, has taken a non-cash equity position in ByeByeNow.com, the online travel and leisure company. In exchange for an equity interest in ByeByeNow.com, Primedia will provide advertising...
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Channel One – The Most Controversial Show On Television -2000 January – July 2000 August – December 2000 July 24, 2000 – I Go See Channel One’s "Loser" Movie – Beware Explicit Language Is Used to Describe A Truly Offensive Movie July 15, 2000 – A Student Speaks Out About Channel One...
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Jim Metrock said, “Channel One continues to think that children can handle movies filled with strong sexual content and profanity. Our friends at Channel One are promoting the movie “Loser” to its children audience. Channel One’s official web site, channelone.com, is running a contest so children can win tickets to this yet to be rated movie. The stars of this...
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Update: Good News and Bad News – The good news for Channel One is that the MPAA finally agreed to give the Channel One promoted movie called “Loser” a PG13 rating. The bad news for kids is that it is a “hard PG13.” It barely escaped a “R” rating. This movie, from all accounts, will be offensive combination of...
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A Channel One Contract In the early 90’s Alabama school systems signed contracts with Whittle Communications, the parent company of Channel One News. Whittle sold Channel One to the present owners, PRIMEDIA, Inc., in 1994. The original contract remained controlling as the contract automatically renewed every three years. PRIMEDIA rarely replaced the old contracts. That explains why “Whittle”...
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