This is from a June 26, 2000 Primedia press
release:
CHANNEL ONE PARTNERS WITH BYEBYENOW.COM
Primedia’s Channel One, the largest source of video news and information
for teenagers, has taken a non-cash equity position in ByeByeNow.com,
the online travel and leisure company. In exchange for an equity
interest in ByeByeNow.com, Primedia will provide advertising time
on Channel One during its daily in-school educational news broadcast
seen by more than eight million students (40% of all teens in
America) and 440,000 educators in more than 12,000 middle and
high schools across the country. Advertising time will also be
offered on ChannelOne.com, the companion educational web site.
ByeByeNow.com is a leading brick and mortar and online player
in the travel business that uniquely uses broadband video travel
services and is tied to a network of travel agents. The company
delivers the ultimate in customer service and personalization
through its web site; network of franchise travel stores and 24-hour
customer care center.
CHANNEL ONE, SEVENTEEN MAGAZINE
AND COVER CONCEPTS PARTNER WITH SWELL.COM
Primedia has also taken a non-cash equity stake in Swell.com by
offering the network of surfing/snowboarding/skateboarding Websites
advertising and promotional assets from Channel One, ChannelOne.com,
Seventeen Magazine, and Primedia’s Cover Concepts, which sells
advertising sponsorships for book covers given away in schools.
Swell.com is launching a network of sites designed to be the best
destination for coverage of the surfing, skateboarding and snowboarding
communities and lifestyle with world-class content, tools and
services for hard-core enthusiasts and those who love the lifestyle.
he Sites will have a significant e-commerce area for the sale
of gear, apparel and accessories relevant for these activities
and will be supported by significant offline promotions, (such
as Adrenaline Theatre), events (the Nike Big Air Show) and activities.
Some commercials for Byebyenow.com
appeared on Channel One this spring. The ads are not subtle. They
tell the children to tell their parents about their travel web
site. You will see more of this coming from the new aggressive
Channel One being lead by the old Whittle hand, Jim Ritts. Anything
appears to go now. It will definitely be a volatile fall for the
controversial Channel One.
