Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
The Secret Circle
Friday morning, September 9, 2011 – The classroom TV set automatically comes on. Nobody has to press a button on a remote. It’s sort of creepy, but that’s what Channel One TV sets do. However, what the students see on the screen is even creepier. At the start of this day’s Channel One News,...
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Shock: Channel One News loses 500,000 students within three months.
Channel One in free fall? In 72 days Channel One News loses 500,000 student viewers. School districts appear to have dumped Channel One in record numbers in months leading up to the start of 2011-12 school year. Stunning loss of 8.3% of its student audience. From Jim Metrock: Yesterday, September 7, a Channel...
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Channel One News Hall of Shame: Called out by Focus on the Family (2002)
PDF: channel one news focus on family tx 2002
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Channel One News Hall of Shame: Four commercials from one day (Oct. 5, 1998)
From Jim Metrock: Was there no one at Channel One News during the 90’s that ever paused to consider that advertising candy, potato chips, and sugary soft drinks to kids could be detrimental to them? Commercially exploiting schoolchildren is a terrible thing to do....
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