Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Complete, unedited Channel One News for March 1, 2011
Channel One News cut this commercial out of their “parents” version of the program streamed on Channelone.com. We show the public their entire program. Why does Disney need taxpayers to subsidize their movie ads?
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Doesn’t look like a U.S. Army commercial does it?
Video was removed due to complaint filed by Channel One News.
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Channel One News Hall of Shame: Half of your parents tried pot. (1997)
This story from 1997 is the first time we taped a Channel One News story that sent a wrong drug message to students. How demoralizing is it to be in middle school and hear this “reporter” tell you that 1/2 of all parents...
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A Shout Out from Hollywood.
I’m not interrupting anything going on in the classroom, am I?
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