Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Complete, unedited Channel One News for May 14, 2008
See what Channel One News doesn’t want you to see. What Channel One shows parents is not what students see in their classroom. Channel One does not allow the public to see two minutes of their 12-minute daily program. Channel One News removes both commercial breaks from their web rebroadcast of the show....
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Complete, unedited Channel One News for November 7, 2010
See what Channel One News doesn’t want you to see. What Channel One shows parents is not what students see in their classroom. Channel One does not allow the public to see two minutes of their 12-minute daily program. Channel One News removes both commercial breaks from their web rebroadcast of the show. This...
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Arizona schools that still have Channel One.
These are just a few of the Arizona public schools that see no problem with having students watch movie commercials while they sit at their desks. How do we know these schools show the controversial Channel One program? Channel One has asked children to “like” their youth marketing company on Facebook. So far 83,000...
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Complete, unedited Channel One News for November 8, 2008
See what Channel One News doesn't want you to see. What Channel One shows parents is not what students see in their classroom. Channel One does not allow the public to see two minutes of their 12-minute daily program. Channel One News removes both commercial breaks from their web rebroadcast of the show. This...
Read More »
Acuvue contest commercial
Channel One’s captive audience ranges in age from 10 to 18. This is the perfect audience to advertise contact lens. This is one of the less offensive Acuvue commercials. The message however is always the same: You cannot be happy and successful if you continue to wear glasses. July 4, 2011 – Channel One...
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