Channel One News and Teen,com article
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News airs ads for edgy Teen.com in middle schools.
Channel One News targets new captive audience: Elementary school children!
From June 27, 2011 press release “Channel One News is also responding to continued teacher demand with an entirely new educational product offering specifically designed for upper primary schools grades 3rd through 5th. Beginning this Fall, Channel One News InterActiv Jr., also powered by Promethean, launches with a daily interactive news service tailored for...
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minds are truly for sale
This is an excerpt from a Huffington Post article about Morgan Spurlock’s new movie POM Wonderful Presents: The Greatest Movie Ever Sold: Spurlock notes a particularly upsetting sequence of the film in which he visits a school district in Florida that, because of incessant budget cuts, is forced to sell advertising on its busses,...
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High school mocks Channel One News anchor in introduction.
From Jim Metrock: This video says a lot about the frivolous nature of Channel One News. Alverno High School an all-female Catholic school in California invited Channel One on-air personality Steven Fabian to give the commencement address. He accepted the invitation. He shouldn’t have. The principal of the school introduces him, but instead of...
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Channel One News Hall of Shame: 1992 – Teachers wanting to teach are punished for turning off Channel One News.
For the rest of the story: 2011 Knoxville News Sentinel C1 policy leads to reprimand March 27 1992
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Neutrogena Oil-Free Acne Wash Pink Grapefruit Cleanser
June 3, 2011 – Neutrogena is one of Channel One’s few remaining major sponsors. Young people, and all others, who care about social justice should consider buying a competitor’s product instead of Neutrogena.Their ad money keeps Channel One in schools (disproportionately in lower-income communities) and allows precious school time to be continually wasted. Why...
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Damaged goods
From Jim Metrock: On June 3, Channel One News ended their 2010-11 broadcast year. They ended a week early to save money. The company is strapped for cash. (The idea that they would continue to tape their show for youth interested in the news during the summer?? absolutely not gonna happen.) The four...
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Applicant must be desperate and familiar with exploiting schoolchildren.
It’s tough to hold one’s nose while filling out an application form, but if you live for a challenge, it can be done at Mediabistro click here. Register (it’s free) and then send your information off to Alloy/Channel One. Good luck.
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Complete, unedited Channel One News for June 1, 2011
Full, unedited Channel One News for June 1, 2011Channel One won’t let the public see what students see in their classrooms. On their web rebroadcast they edit out the two minutes of advertising which is the very thing that makes them so controversial and that...
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