It’s tough to hold one’s nose while filling out an application form, but if you live for a challenge, it can be done at Mediabistro click here. Register (it’s free) and then send your information off to Alloy/Channel One. Good luck.
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Applicant must be desperate and familiar with exploiting schoolchildren.
Complete, unedited Channel One News for June 1, 2011
Full, unedited Channel One News for June 1, 2011Channel One won’t let the public see what students see in their classrooms. On their web rebroadcast they edit out the two minutes of advertising which is the very thing that makes them so controversial and that...
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Complete, unedited version of Channel One News – May 31, 2011
Channel One won’t let the public see what students have to watch in their classrooms. On their web rebroadcast Channel One News edits out the two minutes of advertising which is the very thing that makes them so controversial and that parents want to see. Obligation believes the public needs to have access...
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Filler PSAs
These two PSAs show how indifferent Channel One News executives are to their audience. Channel One likes to publicize how many public service announcements they air on their show. They must feel it makes their company look more socially responsible. The truth is Channel...
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Bloody Vampire Diaries pitched to preteens on Channel One News
May 31, 2011 – It didn’t appear to make sense for Alloy Media and Marketing to take over the assets of the all-but-bankrupt Channel One Network in 2007. To Alloy, Channel One News was worth the gamble because Channel One could be used to promote Alloy’s various other endeavors. Alloy has gained a...
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Was it worth trading 12 minutes of school time for this?
This is an entire Channel One News show. Notice how little news there is on the show. There is a long story about a school changing their grading system. There is a student-produced story. There is coverage of the Academy Awards. There is a basketball play as the Play of the Week. In short...
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What a “non-ad” looks like.
This is the intro for the February 28, 2011 Channel One News show. To everybody with walking around sense this is a commercial for the animated movie Rango. Channel One says this is not a commercial. They say they are simply using a current movie and a starring actress to grab the attention of...
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20 years of collapse… in two pictures.
Above: August 1991 – Channel One News moves into the new Whittle Communications headquarters in Knoxville, TN. (Building cost $50-$70 million.) Below: June, 2011 – Channel One News headquarters at Alloy Media and Marketing, 151 West 26th Street, New York City. (11th floor)
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