This pop quiz was featured in the May 26, 2011 Channel One News show.
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Another pop quiz, another movie promotion
Try to find the ad in this video quiz about pandas.
From Jim Metrock: As I have said before, Channel One does NOT consider this pop quiz an advertisement. This feature is part of the “non-commercial” part of Channel One News. There are two commercial breaks that are each one minute long that usually contain four 30-second commercials. This “pop quiz” was not shown during...
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Complete, unedited Channel One News for December 17, 2010
See what Channel One News doesn’t want you to see. What Channel One shows parents is not what students see in their classroom. Channel One does not allow the public to see two minutes of their 12-minute daily program. Channel One News removes both commercial breaks from their web rebroadcast of the...
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Channel One News: Your federally supported news organization
What irony. Channel One News wastes tax money by replacing academic time with marketing time in public schools, while it remains in business mainly because our federal government continues to buy $ millions of commercial time on the program.
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Channel One News brings back Acuvue’s “You’re ugly AND a loser without contacts” commercial.
From April 6, 2011 Channel One News program. There are no rougher commercials on Channel One News than for Acuvue contact lens. The executives at C1N, Kent Haehl and Paul Folkemer, have no problem letting Acuvue get a little rough with middle school and high school student. These commercials are yet again another...
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Soul Surfer Pop Quiz – how clever
When Channel One News is paid to advertise a movie to its captive audience, they don’t fool around. They use every part of their “news show” to pound the ads into students.
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Complete, unedited Channel One News April 6, 2011
ChanneL One News rebroadcasts their in-classroom TV show on their website Channelone.com. They however heavily edit the show so no one in the public can see the commercials in their two daily commercial breaks. Each break is one-minute long and each normally contains two 30-second ads. Obligation is committed to making unedited versions of...
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Channel One News Hall of Shame: Destructo Doll (2009)
From Jim Metrock: This article is from November, 2009. It’s not that long ago but it is important to revisit it in light of Channel One’s announcement this week that they will be targeting elementary school children for the first time. Channel One News has not made public their plans for elementary school kids....
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Complete, unedited Channel One News for April 4, 2011
If parents watched Channel One’s rebroadcast of this show on channelone.com, they would never know a movie was advertised. Since 2007, Channel One News has been cutting out the two 1-minute long commercial breaks from the webcast.This was done to keep the public in the dark.
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